FoodStorm State of Catering 2017

With 2017 coming to a close, we thought it the perfect time to reflect on the year just passed, and analyse our data to gain insight into trends across the catering industry. Recent industry analysis shows that the global contract catering industry is expected to grow at a rate of 4% from 2016 to 2021. […]

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5 Technology Tips for Streamlining Your Catering Operations

In the ten years that I’ve been implementing technology into catering companies, I’ve seen a clear trend in the way caterers work and grow. What I love most is seeing a passion for creating amazing food that so many of our customers have – however so many caterers run into the same pitfalls when it […]

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How to Design Versatile, Highly Targeted Catering Menus

How to Design Versatile Highly Targeted Catering Menus

Smart menu design can help your catering clients make the right choices and drive stronger profits. A well-designed menu boosts your brand as well as your bottom line. Think of your menu as advertising collateral: every word, photo, and element can bring more orders in. A catering menu needs to be designed carefully – as […]

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How to Create a Sales Oriented Culture Amongst Employees in Your Catering Business

foodstorm - Create a Sales Oriented Culture

Organisations that adopt a sales-oriented culture create excellence for customers and competitive advantage, regardless of their industry. Sales can be just as important as operations and product quality for rapid, sustained growth and profit, particularly in catering where margins can be low. While culture is hard to get right, it’s essential to consider if you […]

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How to Retain Lifelong Customers for your Catering Business

FoodStorm - Retain Lifelong Customers for your Catering Business (2)

Repeat business is the lifeblood of a successful catering company. Delighted customers that return again and again not only know what they want, but make it easier for you to plan and deliver. Despite this, many catering companies focus heavily on new business, leaving their existing customers stranded. In this article we share some tips […]

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New FoodStorm Features – Q2 2017

Foodstorm-New FoodStorm Features - Q2 2017

The FoodStorm Team are continuously looking for ways to innovate and enhance our catering software for an improved customer experience. As part of our mid-year upgrade, we are excited to announce the release of a great range of new features that will help our catering customers achieve their full potential. Check out what’s new below. […]

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15 Essential Marketing Ideas for Catering Companies

foodstorm - 15 Essential Marketing Ideas for Catering Companies

Sure you love your catering business, but capturing the right kind of attention isn’t always easy. How do you stand out in the competitive food service industry while still having the time to pursue your passion for food? Try these essential tips for marketing your business and watch as the customers come running in. 1. […]

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Looking Back: 10 Years of FoodStorm Success

CaterXpress Pty Ltd is the company responsible for designing & developing FoodStorm Catering Management Software. The company was founded in 2007 by Miranda and Anthony Super, and is widely considered one of the best catering software programs available today. Anthony Super recently performed an interview on FoodStorm and its successes, and we’ve shared here his […]

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The 15 Special Events Blogs Every Catering Manager Should Follow

From trade shows, to renting venues, to planning your own functions, every good caterer should know the ins and outs of event management. Fortunately, there are plenty of resources out there to help you stay organised and informed. Whether it’s cutting edge technologies, news and current events or tried and true methods to keep customers […]

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