How to Create a Sales Oriented Culture Amongst Employees in Your Catering Business

foodstorm - Create a Sales Oriented Culture

Organisations that adopt a sales-oriented culture create excellence for customers and competitive advantage, regardless of their industry. Sales can be just as important as operations and product quality for rapid, sustained growth and profit, particularly in catering where margins can be low. While culture is hard to get right, it’s essential to consider if you […]

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How to Retain Lifelong Customers for your Catering Business

FoodStorm - Retain Lifelong Customers for your Catering Business (2)

Repeat business is the lifeblood of a successful catering company. Delighted customers that return again and again not only know what they want, but make it easier for you to plan and deliver. Despite this, many catering companies focus heavily on new business, leaving their existing customers stranded. In this article we share some tips […]

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New FoodStorm Features – Q2 2017

Foodstorm-New FoodStorm Features - Q2 2017

The FoodStorm Team are continuously looking for ways to innovate and enhance our catering software for an improved customer experience. As part of our mid-year upgrade, we are excited to announce the release of a great range of new features that will help our catering customers achieve their full potential. Check out what’s new below. […]

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15 Essential Marketing Ideas for Catering Companies

foodstorm - 15 Essential Marketing Ideas for Catering Companies

Sure you love your catering business, but capturing the right kind of attention isn’t always easy. How do you stand out in the competitive food service industry while still having the time to pursue your passion for food? Try these essential tips for marketing your business and watch as the customers come running in. 1. […]

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Looking Back: 10 Years of FoodStorm Success

CaterXpress Pty Ltd is the company responsible for designing & developing FoodStorm Catering Management Software. The company was founded in 2007 by Miranda and Anthony Super, and is widely considered one of the best catering software programs available today. Anthony Super recently performed an interview on FoodStorm and its successes, and we’ve shared here his […]

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The 15 Special Events Blogs Every Catering Manager Should Follow

From trade shows, to renting venues, to planning your own functions, every good caterer should know the ins and outs of event management. Fortunately, there are plenty of resources out there to help you stay organised and informed. Whether it’s cutting edge technologies, news and current events or tried and true methods to keep customers […]

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Powerful New Features for Event Caterers

Managing large events such as Weddings, Corporate Functions, Conferences & Festivals can be complex. There are so many factors to consider besides the food, such as Event Schedules, Staffing, Hire, Security and much more. We are pleased to introduce a range of new features to our FoodStorm Catering Management Software that make it easier to […]

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How to Increase Your Catering Company’s Email Database to Grow Your Business

Email is far from being dead and an email database remains a compelling, powerful tool for reaching customers and growing your business. Used in the right way, your email database can propel your catering business forward and increase your return on investment (ROI). Get started today with a commitment to building your catering operation’s email […]

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2016, The Year In Review – FoodStorm

On behalf of the FoodStorm team we would like to say thank you to our customers for your support in 2016. This was a record-breaking year for catering via FoodStorm and we thought we’d share a few interesting figures with you! In addition, throughout 2016 we released a  number of new and updated features that […]

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2017 Technology Trends for Caterers

The mass uptake of smartphones and other digital devices has transformed the way we do business in just about every industry, and particularly in hospitality. Technology offers exciting opportunities and tools with which catering businesses can boost their presence, sales, reach, and competitive advantage. By understanding the top trends for the coming year, you’ll be […]

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