2017 Technology Trends for Caterers

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The mass uptake of smartphones and other digital devices has transformed the way we do business in just about every industry, and particularly in hospitality. Technology offers exciting opportunities and tools with which catering businesses can boost their presence, sales, reach, and competitive advantage. By understanding the top trends for the coming year, you’ll be […]

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5 Tips for Keeping Track of Your Corporate Catering Accounts

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Corporate clients often have very precise requirements and high expectations when it comes to catering for their meetings and events. Correctly tracking your catering accounts helps ensure accurate order fulfilment and can allow you to achieve significant operational efficiencies and grow revenue. Below are five proven tips to help you track your corporate customer accounts. […]

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Make event staffing a breeze with FoodStorm + Deputy

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Every caterer wants events to run smoothly and seamlessly, with the right staff showing up at the right place and time, performing their duties like a well-oiled machine! Everything doesn’t go to plan at the best of times, but with the right tools & technology you can set your team up for success. FoodStorm’s powerful […]

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Introducing FoodStorm CRM

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Data is king, and FoodStorm’s Customer Relationship Management (CRM) tools are an invaluable data resource for any customer service oriented business. FoodStorm CRM provides a number of benefits, including: Enabling your team to provide tailored customer service – by providing fast, easy access to real-time customer information and sales data. Send targeted marketing communication (either […]

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New Refund Features in FoodStorm

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Whatever kind of business you run, having a process for handling refunds is an important service you need to provide for your customers. A refund policy is legally required in many areas of business, and having one gives your customers peace of mind knowing that you are that you willing to guarantee your products and […]

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What You Need To Know About Marketing On Social Media

What You Need To Know About Marketing On Social Media

Whether you run a catering business, a restaurant or café, you’re most likely well aware of social media’s indispensable role in marketing your brand’s profile. Facebook, Twitter, Instagram, and Pinterest are four of the most popular platforms in the world, and give you access to a global consumer base. However, just using these apps does […]

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Expert Catering Resources You Should Be Reading

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Putting together a catered event is no easy feat. It requires a lot of work, organisation and skill. If you’re in the catering business, there are always new things you can learn or adopt to make your business run more effectively. And if you’re looking for tips, it’s always a good idea to learn from […]

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Mobile Computing – Practical Tips for Caterers

Mobile Computing - Practical Tips for Caterers

Technology now touches every facet of our lives, and as a result every industry must continually go through technology-driven transformations. For the hospitality industry and many others, this has meant having to adapt to mobility – the new face of computing. Mobile devices such as smartphones and tablets – revolutionise the way we interact with […]

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The Importance Of Online Reviews In The Catering Industry

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A positive online review from a happy customer can boost your business’s reputation and drive more customers your way. Conversely, negative reviews can deter customers from choosing your services, and therefore have a definite impact on your bottom line. As a catering business or a local restaurant servicing customers on a face-to-face basis, you are […]

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6 Tips for Generating Word of Mouth Referrals for your Catering Business

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Word-of-mouth referrals are a powerful way of generating awareness and trust, and in turn more sales for your food and catering operations. The tools of the digital age have made word-of-mouth referrals even more effective because it’s now easier than ever to share your opinions and have them amplified online, through platforms such as social […]

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