How To Cater To Different Demographics Online

The most successful caterers know their exact target market. It’s one of the first basic rules of marketing – identify a consumer with a specific need, and shape your product around it. Establishing and maintaining a catering business is no easy task. There are many factors that come into play, and when not well monitored […]

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13 Must-Know Catering Trends for 2018

FoodStorm - Must-Know Catering Trends

Staying abreast of the latest catering trends is important for providing your clients the best, freshest, and most exciting flavours. Move with the times and watch your catering company grow. Stick only with what you know and run the risk of getting lost in the ever expanding catering world. Every event organiser wants to hire […]

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FoodStorm State of Catering 2017

With 2017 coming to a close, we thought it the perfect time to reflect on the year just passed, and analyse our data to gain insight into trends across the catering industry. Recent industry analysis shows that the global contract catering industry is expected to grow at a rate of 4% from 2016 to 2021. […]

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5 Technology Tips for Streamlining Your Catering Operations

In the ten years that I’ve been implementing technology into catering companies, I’ve seen a clear trend in the way caterers work and grow. What I love most is seeing a passion for creating amazing food that so many of our customers have – however so many caterers run into the same pitfalls when it […]

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How to Create a Sales Oriented Culture Amongst Employees in Your Catering Business

foodstorm - Create a Sales Oriented Culture

Organisations that adopt a sales-oriented culture create excellence for customers and competitive advantage, regardless of their industry. Sales can be just as important as operations and product quality for rapid, sustained growth and profit, particularly in catering where margins can be low. While culture is hard to get right, it’s essential to consider if you […]

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How to Retain Lifelong Customers for your Catering Business

FoodStorm - Retain Lifelong Customers for your Catering Business (2)

Repeat business is the lifeblood of a successful catering company. Delighted customers that return again and again not only know what they want, but make it easier for you to plan and deliver. Despite this, many catering companies focus heavily on new business, leaving their existing customers stranded. In this article we share some tips […]

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15 Essential Marketing Ideas for Catering Companies

foodstorm - 15 Essential Marketing Ideas for Catering Companies

Sure you love your catering business, but capturing the right kind of attention isn’t always easy. How do you stand out in the competitive food service industry while still having the time to pursue your passion for food? Try these essential tips for marketing your business and watch as the customers come running in. 1. […]

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Looking Back: 10 Years of FoodStorm Success

CaterXpress Pty Ltd is the company responsible for designing & developing FoodStorm Catering Management Software. The company was founded in 2007 by Miranda and Anthony Super, and is widely considered one of the best catering software programs available today. Anthony Super recently performed an interview on FoodStorm and its successes, and we’ve shared here his […]

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The 15 Special Events Blogs Every Catering Manager Should Follow

From trade shows, to renting venues, to planning your own functions, every good caterer should know the ins and outs of event management. Fortunately, there are plenty of resources out there to help you stay organised and informed. Whether it’s cutting edge technologies, news and current events or tried and true methods to keep customers […]

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