5 Technology Tips for Streamlining Your Catering Operations

In the ten years that I’ve been implementing technology into catering companies, I’ve seen a clear trend in the way caterers work and grow. What I love most is seeing a passion for creating amazing food that so many of our customers have – however so many caterers run into the same pitfalls when it […]

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How to Create a Sales Oriented Culture Amongst Employees in Your Catering Business

foodstorm - Create a Sales Oriented Culture

Organisations that adopt a sales-oriented culture create excellence for customers and competitive advantage, regardless of their industry. Sales can be just as important as operations and product quality for rapid, sustained growth and profit, particularly in catering where margins can be low. While culture is hard to get right, it’s essential to consider if you […]

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How to Retain Lifelong Customers for your Catering Business

FoodStorm - Retain Lifelong Customers for your Catering Business (2)

Repeat business is the lifeblood of a successful catering company. Delighted customers that return again and again not only know what they want, but make it easier for you to plan and deliver. Despite this, many catering companies focus heavily on new business, leaving their existing customers stranded. In this article we share some tips […]

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15 Essential Marketing Ideas for Catering Companies

foodstorm - 15 Essential Marketing Ideas for Catering Companies

Sure you love your catering business, but capturing the right kind of attention isn’t always easy. How do you stand out in the competitive food service industry while still having the time to pursue your passion for food? Try these essential tips for marketing your business and watch as the customers come running in. 1. […]

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Looking Back: 10 Years of FoodStorm Success

CaterXpress Pty Ltd is the company responsible for designing & developing FoodStorm Catering Management Software. The company was founded in 2007 by Miranda and Anthony Super, and is widely considered one of the best catering software programs available today. Anthony Super recently performed an interview on FoodStorm and its successes, and we’ve shared here his […]

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The 15 Special Events Blogs Every Catering Manager Should Follow

From trade shows, to renting venues, to planning your own functions, every good caterer should know the ins and outs of event management. Fortunately, there are plenty of resources out there to help you stay organised and informed. Whether it’s cutting edge technologies, news and current events or tried and true methods to keep customers […]

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Powerful New Features for Event Caterers

Managing large events such as Weddings, Corporate Functions, Conferences & Festivals can be complex. There are so many factors to consider besides the food, such as Event Schedules, Staffing, Hire, Security and much more. We are pleased to introduce a range of new features to our FoodStorm Catering Management Software that make it easier to […]

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5 Tips for Keeping Track of Your Corporate Catering Accounts

Corporate clients often have very precise requirements and high expectations when it comes to catering for their meetings and events. Correctly tracking your catering accounts helps ensure accurate order fulfilment and can allow you to achieve significant operational efficiencies and grow revenue. Below are five proven tips to help you track your corporate customer accounts. […]

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What You Need To Know About Marketing On Social Media

Whether you run a catering business, a restaurant or café, you’re most likely well aware of social media’s indispensable role in marketing your brand’s profile. Facebook, Twitter, Instagram, and Pinterest are four of the most popular platforms in the world, and give you access to a global consumer base. However, just using these apps does […]

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Expert Catering Resources You Should Be Reading

Putting together a catered event is no easy feat. It requires a lot of work, organisation and skill. If you’re in the catering business, there are always new things you can learn or adopt to make your business run more effectively. And if you’re looking for tips, it’s always a good idea to learn from […]

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